AdTech is how we do it.
The Validation is with the humans.
We have built some valuable adtech over the last two decades that have enabled us to harness technologies to allow our people to provide flavor to our displays that the proverbial computers can not. We have teamed up with some leading edge partners to help us with administration, data and communications to best serve our members, brands and agencies. The combination of all our efforts allows us to keep fulfilling our mission of serving as a cooperative for the OOH industry.
Speedway Deals
The combined efforts of our partners and media owners in the WINNERS CIRLCLE, allows us to bring the efficiencies of scale and volume to the segment of the OOH industry that has been fragmented until now. Visit the IBOspeedway.org website for more information.
OOH TORQ
TORQ is our admin facing data engine that sits in the Google Cloud and houses all the tools we’ve developed to validate, streamline and automate with our partners. Our media owners access OOH CHARGER to ramp up their displays for the market. Visit the OOHinfo.org website for more info.
Brand Exposure
AdQuick is a tech partner that connects with our stack to meet the needs of the most demanding brands and agencies. Their focus on efficiency and metrics aligns perfectly with the Speedway and will help drive brand satisfaction for our placements. We’ve introduced the Winners Circle to highlight displays that meet the highest standards. Visit the IBOspeedway.org website for more info.