IBO Speedway is our cloud adtech.
Here’s how to participate.
The IBO Speedway is a centralized IBO Cloud Platform that allows our Members to include their display inventory to be included in various marketing efforts to fill the needs of brands and agencies. The IBO Speedway is the first step in getting your display data in shape to best attract campaign revenues.
We don’t need any more information than provided to advertisers or agencies as in a normal RFP process. This allows us to manage the tens of thousands of displays IBO represents, with the power, zest and efficiency of the tools and services we have available and one that rivals and surpasses the Big Boys.
Here’s how it works:
We have a master co-op agreement with terms and conditions that govern the process, but it’s basically the same as you are accustomed to when dealing with ad agencies. Simply contact us to join IBO, submit your inventory and get campaigns flowing. Once the member media owner has provided the display inventory specifics to the IBO Data Team, the media owner will have a login to the tools that help them visualize their display inventory in a live edit mode to help verify the details, streetviews and photos. this validated process then feeds into the various opportunities automatically.
For more information visit the IBO Speedway website.